Myths of Branding : A Brand is Just a Logo, and Other Popular Misconceptionsby Simon Bailey, Andy

€20.50

Daudzums

Autors:
Simon Bailey, Andy Milligan
Ražotājs:
Kogan Page Ltd
Valoda:
ISBN kods:
9780749483098
Vāku tips:
mīkstie vāki
Izdošanas gads:
2019
Lapaspušu skaits:
256
A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

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