Unfair Advantage : How You Already Have What It Takes to Succeed, The

€14.99

Daudzums

Autors:
Ash Ali, Hasan Kubba
Ražotājs:
Profile Books Ltd
Valoda:
angļu valoda
ISBN kods:
9781788163316
Vāku tips:
cietie vāki
Izdošanas gads:
2020
Lapaspušu skaits:
256
What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.

But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.

This ground-breaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.

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